the style observer

  • is about taking pieces from the runway and making them work in the real world.
  • is about sensing where fashion trends are headed.
  • is about helping you find your own personal style … that’s current.
  • is 80% content. 20% ads. not the other way around.

the style observer

  • is not about creating a community of fashion victims.
  • is not about pushing unrealistic fashion concepts.
  • is not about over spending.


A professional stylist, Jean Vouté Pratt is the founder and CEO of Gift Girl, LLC which owns:

  • GiftGirl.com – the eHarmony of finding great gifts for your wife, girlfriend, sister or mother using sophisticated Wall street algorithms in a fun, easy to use experience.
  • Style Observer – making sense of fashion and style with help putting looks and outfits together and a special shop of hand-picked items from around the web.

Jean co-founded the Style Coalition with Yuli Ziv, creator of MyItThings. The Style Coalition is a group of independent publishers whose mission is to set standards in fashion related content creation and increase the effectiveness of advertising and marketing campaigns. The coalition has already run successful campaigns for Avelle and Century 21 with more on the way.

Jean is also a co-organizer of the Fashion 2.0 MeetUp in New York bringing together fashion bloggers, designers and people from all over the fashion industry to engage and educate.


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you can reach Jean at editor @ styleobserver . com